It’s been said luck follows speed. Very early on in my career it was this luck that put me in the company of quite a few old pros. I’m talking wise ones well into their sixties and beyond. Howard was one these experienced pros. As we traveled through the midwest he shared with me his KEE’s to success and I’ve never forgotten it. K is for knowledge, E is for enthusiasm and E for empathy. He said you can have the first two and still not reach your full potential. The critical attribute is empathy. One definition is “the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another.” That’s why I strive to identify with the client’s needs, wants and desires in my digital marketing business. From this understanding I can reach their customers.
A moment ago I was curious to see what results would come from an online search for “empathy for success.” I was pleasantly surprised to see the first result on page 1 for a blog post “Empathy as a key to business success.” The author suggests learning to walk in other people’s shoes. I think Howard would agree.
